As far as I'm concerned, the first business leader who was able to establish a cult of personality around his tenure was Lee Iacocca.

As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

I endorse a lot of people - sometimes people say I endorse too many books. And my response has always been the same: If I can get one case study that can give me one good idea that I can implement for $25, or for these days one-third of that on Kindle, I've gotten a very good deal.

How do you humiliate and demean someone and then expect him or her to care about product quality.

Start by identifying the qualities or characteristics that make you distinctive from your competitors - or your colleagues. What have you done lately - this week - to make yourself stand out? What would your colleagues or your customers say is your greatest and clearest strength? Your most noteworthy (as in, worthy of note) personal trait?

Organizations exist to serve. Period. Leaders live to serve. Period.

My real bottom-line hypothesis is that nobody has a sweet clue what they’re doing. Therefore you better be trying stuff at an insanely rapid pace. You want to be screwing around with nearly everything. Relentless experimentation was probably important in the 1970s-now it’s do or die.