We are all Michaelangelos.

An ability to embrace new ideas, routinely challenge old ones, and live with paradox will be the effective leader's premier trait.

Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.

To meet the demands of the fast-changing competitive scene, we must simply learn to love change as much as we have hated it in the past.

If the other guy is getting better, then you'd better be getting better faster than the other guy is getting better... or you're getting worse.

If you're not confused, you're not paying attention.

Customers perceive service in their own unique, idiosyncratic, emotional, irrational, end-of-the-day, and totally human terms. Perception is all there is!