Be true to yourself. If you follow that principle, a lot of decisions are actually pretty easy.

A great brand is a story that never stops unfolding.

It doesn't cost anything to say hi when you pass someone else in the hallway, whereas, most corporations if you pass you avoid eye contact.

Don't play games that you don't understand, even if you see lots of other people making money from them.

We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.

The brand is just a lagging indicator of a company's culture.

The ultimate definition of success is: you could lose everything that you have and truly be okay with it. Your happiness isn't based on external factors.