Be true to yourself. If you follow that principle, a lot of decisions are actually pretty easy.

Studies find top 3 most stressful moments in people's lives: death, divorce, and properly pronouncing "Worcestershire sauce."

You've gotta love the game. To become really good, you need to live it and sleep it.

For individuals, character is destiny. For organizations, culture is destiny.

Customer service shouldn't just be A department, it should be the entire company.

Hopefully 10 years from now people won't even realize we started out selling shoes. They will just think about Zappos as a place to get the best customer service.

Our belief is that if you get the culture right, most of the other stuff, like great customer service, or building a great long-term brand or empowering passionate employees and customers, will happen on its own.