Your personal core values define who you are, and a company's core values ultimately define the company's character and brand. For individuals, character is destiny. For organizations, culture is destiny.

Ask yourself: would you be comfortable printing everything your employees, customers & partners have to say about your culture?

I believe that there's something interesting about anyone and everyone - you just have to figure out what that something is.

Things are never as bad or as good as they seem.

The best businesses are really ones that can combine passion, profits, and purpose.

Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth.

Your brand is your culture.