Get the culture right, and everything else just falls into place.

Businesses often forget about the culture, and ultimately, they suffer for it because you can't deliver good service from unhappy employees.

SEO expertise is a core need for today's online businesses.

Good businesses generate missions to drive their profits. Great businesses generate profits to drive their missions.

Happiness is really just about four things: perceived control, perceived progress, connectedness (number and depth of your relationships), and vision/meaning (being part of something bigger than yourself).

Most companies are very quick to hire and slow to fire, when really it should be the other way around.

We asked ourselves what we wanted this company to stand for. We didn't want to just sell shoes. I wasn't even into shoes - but I was passionate about customer service.