What’s the best way to build a brand for the long term? In a word: culture.

Our society in general has is more money equals more happiness and all the research has shown that that's true up to a point, up until you can get your basic needs met, but then really there is other stuff that has a much bigger impact on your happiness besides just money.

If you're worried about putting food on the table or putting a roof over your head, that stress is definitely will contribute to unhappiness, but once you have your basic needs met then incremental money.

Studies find top 3 most stressful moments in people's lives: death, divorce, and properly pronouncing "Worcestershire sauce."

Things are never as bad or as good as they seem.

I view my role more as trying to set up an environment where the personalities, creativity and individuality of all the different employees come out and can shine.

There's a big difference between motivation and inspiration: Inspire through values and motivation takes care of itself.