People have proven over and over that they will read if they are given something they like. The problem with reading is not reading, its that almost everything out there sucks. For so long, publishing has been run by a cartel of snobby pseudo-intellectual failed writers, and the resulting output has reflected not what the market wants, but what they think people are supposed to read.
Tucker MaxCommunication is not what we say, but what you hear (which is a lesson I wish our educational system understood)
Tucker MaxThe hardest lesson I've had to learn in my life is that my intelligence is inversely correlated to my humility. The more I thought I knew, the less I actually knew.
Tucker Max