People have proven over and over that they will read if they are given something they like. The problem with reading is not reading, its that almost everything out there sucks. For so long, publishing has been run by a cartel of snobby pseudo-intellectual failed writers, and the resulting output has reflected not what the market wants, but what they think people are supposed to read.
Tucker MaxIt used to be that companies with industrial economies of scale created business success. Now, success will come from the information economies of scale, either the ones with complete breadth, or complete depth.
Tucker MaxThe devil doesn't come dressed in a red cape and pointy horns. He comes as everything you've ever wished for.
Tucker Max