Competition should not be for a share of the market-but to expand the market.

Anybody can achieve gains in quality by slowing down production. That is not what we are talking about.

Management is prediction.

You do not find knowledge in a dictionary, only information.

Forces of Destruction: grades in school, merit system, incentive pay, business plans, quotas.

He that expects to quantify in dollars the gains that will accrue to a company year by year for a program for improvement of quality expounded in [Out of the Crisis] will suffer delusion. He should know before he starts that he will be able to quantify only a trivial part of the gain.

To copy is to invite disaster.