Competition should not be for a share of the market-but to expand the market.

There must be consistency in direction.

Experience by itself teaches nothing.

To manage one must lead. To lead, one must understand the work that he and his people are responsible for

Absence of defects does not necessarily build business... Something more is required.

New product and new types of service are generated, not by asking the consumer, but by knowledge, imagination, innovation, risk, trial and error on the part of the producer, backed by enough capital to develop the product or service and to stay in business during the learn months of introduction.

The greatest waste … is failure to use the abilities of people…to learn about their frustrations and about the contributions that they are eager to make.