The moral is that it is necssary to innovate, to predict the needs of the customers, and give him more. He that innovates and is lucky will take the market.

Managers don't like giving appraisals, and employees don't like getting them. Perhaps they're not liked because both parties suspect what the evidence has proved for decades: Traditional performance appraisals don't work.

You can not hear what you do not understand.

Innovation comes from people who take joy in their work.

Long-term commitment to new learning and new philosophy is required of any management that seeks transformation. The timid and the fainthearted, and the people that expect quick results, are doomed to disappointment.

People are born with intrinsic motivation, self-esteem, dignity, curiosity to learn, joy in learning.

Profit in business comes from repeat customers