The moral is that it is necssary to innovate, to predict the needs of the customers, and give him more. He that innovates and is lucky will take the market.

You can not plan to make a discovery. You do not plan innovation.

You do not install quality; you begin to work at it.

It's management's job to know.

Divide responsibility and nobody is responsible.

There is very little evidence that we give a hoot about profit.

Change the rule and you will get a new number.