The moral is that it is necssary to innovate, to predict the needs of the customers, and give him more. He that innovates and is lucky will take the market.

Management of outcomes may not be any more than a skill. It does not require knowledge.

A leader is a coach, not a judge.

Scrap doesn't come for free, we pay someone to make it.

The questions are more important than the answers.

Management by results - like driving a car by looking in rear view mirror.

Nobody should try to use data unless he has collected data.