The moral is that it is necssary to innovate, to predict the needs of the customers, and give him more. He that innovates and is lucky will take the market.

We should be guided by theory, not by numbers.

You cannot inspect quality into the product; it is already there.

Quality begins with the intent, which is fixed by management.

Eliminate slogans, exhortations, and targets for the work force asking for zero defects and new levels of productivity. Such exhortations only create adversarial relationships, as the bulk of the causes of low quality and low productivity belong to the system and thus lie beyond the power of the work force

The process is not just the sum of its parts.

To optimize the whole, we must sub-optimize the parts