Without questions, there is no learning.

It is important that an aim never be defined in terms of a specific activity or method. It must always relate to a better life for everyone.

People copy examples and then they wonder what is the trouble. They look at examples and without theory they learn nothing.

New product and new types of service are generated, not by asking the consumer, but by knowledge, imagination, innovation, risk, trial and error on the part of the producer, backed by enough capital to develop the product or service and to stay in business during the learn months of introduction.

People need to know how their job contributes.

I am not reporting things about people. I am reporting things about practices.

He that expects to quantify in dollars the gains that will accrue to a company year by year for a program for improvement of quality expounded in [Out of the Crisis] will suffer delusion. He should know before he starts that he will be able to quantify only a trivial part of the gain.