People work in the system. Management creates the system

Inspection with the aim of finding the bad ones and throwing them out is too late, ineffective, and costly. Quality comes not from inspection but from improvement of the process.

Eliminate slogans, exhortations, and targets for the work force asking for zero defects and new levels of productivity. Such exhortations only create adversarial relationships, as the bulk of the causes of low quality and low productivity belong to the system and thus lie beyond the power of the work force

The job can't be finished only improved to please the customer.

Managing by results only makes things worse.

Hard work and best efforts will not by themselves dig us out of the pit.

Survival is optional. No one has to change.