People work in the system. Management creates the system

There is no knowledge without theory.

The biggest cost of poor quality is when your customer buys it from someone else because they didn't like yours.

It is wrong to suppose that if you can’t measure it, you can’t manage it – a costly myth

Competition should not be for a share of the market-but to expand the market.

What we need to do is learn to work in the system, by which I mean that everybody, every team, every platform, every division, every component is there not for individual competitive profit or recognition, but for contribution to the system as a whole on a win-win basis.

We should work on our process, not the outcome of our processes.