No one can measure the loss of business that may arise from a defective item that goes out to a customer.
W. Edwards DemingEliminate slogans, exhortations, and targets for the work force asking for zero defects and new levels of productivity. Such exhortations only create adversarial relationships, as the bulk of the causes of low quality and low productivity belong to the system and thus lie beyond the power of the work force
W. Edwards Deming