Meeting specifications is not enough.

Mere allocation of huge sums of money for quality will not bring quality.

Experience by itself teaches nothing... Without theory, experience has no meaning. Without theory, one has no questions to ask. Hence, without theory, there is no learning.

Change the rule and you will get a new number.

Quality is made in the board room. A worker can deliver lower quality, but she cannot deliver quality better than the system allow.

New product and new types of service are generated, not by asking the consumer, but by knowledge, imagination, innovation, risk, trial and error on the part of the producer, backed by enough capital to develop the product or service and to stay in business during the learn months of introduction.

A system must be managed. It will not manage itself. Left to themselves in the Western world, components become selfish, competitive. We cannot afford the destructive effect of competition.