Part of America's industrial problems is the aim of its corporate managers. Most American executives think they are in the business to make money, rather than products or service. The Japanese corporate credo, on the other hand, is that a company should become the world's most efficient provider of whatever product and service it offers. Once it becomes the world leader and continues to offer good products, profits follow.

Change the rule and you will get a new number.

Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.

Management's job is to optimize the whole system.

The problem is that most courses teach what is wrong.

Any manager can do well in an expanding market.

Mere allocation of huge sums of money for quality will not bring quality.