Part of America's industrial problems is the aim of its corporate managers. Most American executives think they are in the business to make money, rather than products or service. The Japanese corporate credo, on the other hand, is that a company should become the world's most efficient provider of whatever product and service it offers. Once it becomes the world leader and continues to offer good products, profits follow.

The most important things cannot be measured.

He that would run his company on visible figures alone will in time have neither company nor figures.

A system can not understand itself.

We have to bring back the individual. Management has smothered the individual.

There is no economy in having one operation produce a part and another separate the good ones from the bad ones.

We must understand variation.