Part of America's industrial problems is the aim of its corporate managers. Most American executives think they are in the business to make money, rather than products or service. The Japanese corporate credo, on the other hand, is that a company should become the world's most efficient provider of whatever product and service it offers. Once it becomes the world leader and continues to offer good products, profits follow.

Management does not know what a system is.

All anyone asks for is a chance to work with pride.

Eliminate numerical quotas, including Management by Objectives.

Sub-optimization is when everyone is for himself. Optimization is when everyone is working to help the company.

Mere allocation of huge sums of money for quality will not bring quality.

The aim proposed here for any organization is for everybody to gain - stockholders, employees, suppliers, customers, community, the environment - over the long term.