For Quality: Stamp out fires, automate, computerize, M.B.O., install merit pay, rank people, best efforts, zero defects. WRONG!!!! Missing ingredient: profound knowledge.
Innovation comes from the producer - not from the customer.
Adopt a new philosophy of cooperation (win-win) in which everybody wins.
Survival is optional. No one has to change.
You can not hear what you do not understand.
Zero defects is a super highway going down the tube.