Scientific data are not taken for museum purposes; they are taken as a basis for doing something. If nothing is to be done with the data, then there is no use in collecting any. The ultimate purpose of taking data is to provide a basis for action or a recommendation for action. The step intermediate between the collection of data and the action is prediction.

Just because you can measure everything doesn't mean that you should.

It only takes a little innovation.

When asked what single event was most helpful in developing the Theory of Relativity, Albert Einstein replied, "Figuring out how to think about the problem".

Information is not knowledge. Let's not confuse the two.

Eliminate numerical quotas, including Management by Objectives.

The process is not just the sum of its parts.