The difference between the forgettable and the enduring is artistry.
Those who are going to be in business tomorrow are those who understand that the future, as always, belongs to the brave.
It's not just what you say that stirs people. It's the way that you say it.
Because an appeal makes logical sense is no guarantee that it will work.
If your advertising goes unnoticed, everything else is academic!
You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut. Because if they don’t feel it, nothing will happen.