Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. If you know these things abut a person, you can touch him at the core of his being.
William BernbachIf you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.
William BernbachThose who are going to be in business tomorrow are those who understand that the future, as always, belongs to the brave.
William Bernbach