I worry all the time that I'm going to run out of ideas, you know? I always tell my mom my fashion ideas, because I know she'll remember them.
Alexa ChungI tend to splurge on fancy dresses because I always think I'll get a lot of wear out of them, but it's false logic. You should really spend more money on the things you wear every day, like jeans.
Alexa ChungI just think that whole culture of hatred, and also feeling like it's your right to judge people when you don't know them, is really f***ed up. So I'm pleased I experienced that side of it, so I can learn to be a better person on the other side of it. I'm sure in the past I've been judgmental too ... Self esteem, that's something you've got to work on yourself. I know for me it's different day to day.
Alexa ChungIf I'm doing my hair myself, I just wash it and let it naturally dry. I'm actually quite good at doing hair; if I wear it up I usually do it myself.
Alexa ChungWe've had distressed edges. We've had culottes. We've had high waisted jeans, we've seen the heralding of the new bootcut back again. I'm so sorry to say this to you, but the only way forward is ultra-hipsters, you know? Like super-low cut, low-rider jeans, to the extreme.
Alexa ChungIt's funny because I think that both France and Britain are known for their distinctive styles and everyone says that France is so chic and elegant but I think more than that French women are renowned for dressing in what suits them.
Alexa ChungAs soon as that was kind of green-lit, it became very obvious to me what I wanted to do and it was an instinctive reaction to my relationship with how I wear my Ugg boots. Which is in London and in New York, I wear them as soon as I get in basically.
Alexa ChungNobody goes through life without having their heart broken and one day you'll wake up and it'll be okay.
Alexa ChungI don't ever want to stop learning. And I really want to learn French fluently. It would be great to go and live in France.
Alexa ChungThank you, Jane Birkin, for providing me with infinite outfit ideas and the confidence to dress like a boy but act like a girl.
Alexa ChungIt's shot by Ben Rayner who I think is very talented at doing portrait photography as well as fashion photography. His images never look like a model. You know, it doesn't look like a faceless model just wearing whatever. There's always personality that comes through. That was quite important for me to capture.
Alexa ChungI think Ugg went out of being something that Kate Moss and Sienna Miller were wearing in high fashion circles and then they were embraced by everyone. Once something reaches that tipping point of mass popularity then suddenly the fashion world is a bit like, "Wah." As you say, you see them less kind of everywhere now so maybe it's time to bring them back.
Alexa ChungI actually found out about Ugg on a trip to Australia, which I guess is where they were born themselves. Everyone was wearing them there, kind of slightly ahead of when they caught on globally. This was in 2002 or so. Just after I left sixth form I was modeling and my best mate was Australian so I went over there to visit her. That was my introduction to the brand.
Alexa ChungAt school, a careers adviser asked me what I wanted to be, and I said 'fashion journalist,' so writing for 'Vogue' has provided me with the opportunity to fulfill a dream.
Alexa ChungI mean, props to Paris Hilton because she's doing it really well and for someone that's such a wealthy heiress she doesn't really have to lift a finger at all. She was the first example of really strong branding and is obviously a very clever businesswoman. I remember recently they printed in a British magazine, they compared her to Kim Kardashian in the sales of perfume and all of this other stuff. She still makes huge revenue from all of her different business endeavors.
Alexa ChungLondon Fashion Week is so different from any of the others. Compared to the strictness in New York, London seems freer from commercial constraints. Truer to the process, to street style, to a sense of humour.
Alexa ChungI think there's more room for different representations of women within fashion imagery.
Alexa ChungI think modeling is interesting, it's obviously nice to take on a character and go through the process. I'm very lucky that I've been able to do that but I think the challenges that come with the responsibility of art directing something is something that appeals to me. I've done it before in collaboration with other people but it's the first time someone's literally handed it over and been like, "What do you want?" It was really fun to kind of dream up a concept and then execute it with all my friends.
Alexa Chung