The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.
Every father says the same thing: “Where's your mother?”
I wasn't always black... there was this freckle, and it got bigger and bigger.
Men and women belong to different species and communications between them is still in its infancy.
Never forget that the devil is there 24/7 too. He's very, very busy.
Parenting needs to come to the forefront.