It isn't just what you know, and it isn't just who you know. It's actually who you know, who knows you, and what you do for a living.
Bob BurgThe essence of influence is pull. It's an attraction. Great influencers attract people, to themselves, and to their ideas.
Bob BurgDoes he or she know you, like you, and trust you? Does he want to see you succeed? Does she want to help you find new business? If so, then you have yourself a 'Personal Walking Ambassador.'
Bob Burg