Selling - at its core - is not a business transaction. It is first and foremost the forging of a human connection.
Your influence is determined by how abundantly you place other people's interests first.
What you have to give, you offer least of all through what you say; in greater part through what you do; but in greatest part through who you are.
Influence is the ability to move a person to a desired action.
The key to effective giving is to stay open to receiving.
Exposure plus 95 cents might buy you a decent cup of coffee. The key is to 'position' yourself in your market as the expert, the resource, the only person your prospect would ever even THINK of doing business with, or referring to others.