I like to define networking as cultivating mutually beneficial, give-and-take, win-win relationships... The end result may be to develop a large and diverse group of people who will gladly and continually refer a lot of business to us, while we do the same for them.
Bob BurgInternalize the Golden Rule of sales that says: All things being equal, people will do business with, and refer business to, those people they know, like and trust.
Bob Burg