Twitter represents a collective collaboration that manifests our ability to unconsciously connect kindred voices through the experiences that move us. As such, Twitter is a human seismograph.

Effective engagement is inspired by the empathy that develops simply by being human.

Digital Darinism is already changing the landscape of business.

Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing.

Social media is about sociology and psychology more then technology.

The landscape for business isn’t changing because of social media, it’s changing because consumer expectations are evolving.

Brands are no longer created; they are co-created.