Brands are no longer created; they are co-created.

People align with movements they can believe in, and it is the human, intellectual, and financial investment in genuine content that defines experiences.

We cannot measure, what it is we do not know to value.

The landscape for business isn’t changing because of social media, it’s changing because consumer expectations are evolving.

Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.

The more we remember that we are part of the networks as human beings, the more we can act as human beings and not as corporate functions.

Welcome to a new era of marketing and service in which your brand is defined by those who experience it.