Brands are no longer created; they are co-created.

In the digital space, attention is a currency. We earn it. We spend it

Please repeat: influence is not popularity.

Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.

The distance between who i am and who i want to be is separated only by my actions and words.

The bottom line is that people are seeking answers and direction, not messages or sales pitches.

To understand the mindset of the connected consumer, one must realize that everything begins with search and intent.