Brands are no longer created; they are co-created.

The good thing about social media is it gives everyone a voice. The bad thing is … it gives everyone a voice.

It's not business to consumer, it's not business to business, it's people to people

The bottom line is that people are seeking answers and direction, not messages or sales pitches.

To succeed in the business of the future we have to become the very people we are trying to reach

The more we remember that we are part of the networks as human beings, the more we can act as human beings and not as corporate functions.

Don't compete for the moment, compete for the future.