Brands are no longer created; they are co-created.

Twitter represents a collective collaboration that manifests our ability to unconsciously connect kindred voices through the experiences that move us. As such, Twitter is a human seismograph.

Effective engagement is inspired by the empathy that develops simply by being human.

We live in a time where brands are people and people are brands.

Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.

Digital Darinism is already changing the landscape of business.

Twitter is your window to relevance , but Facebook is your home page for the Social Web