Evolution is evolution - and it's happened before us and will continue after we're gone. But, what's taking place now is much more than change for the sake of change. The socialization of content creation, consumption and participation, is hastening the metamorphosis that transforms everyday people into participants of a powerful and valuable media literate society.

Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.

Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing.

Attention is a precious commodity.

The future of marketing is not about technology

Digital Darinism is already changing the landscape of business.

Twitter is your window to relevance , but Facebook is your home page for the Social Web