Charles Duhigg Quotes

But countless studies have shown that a cue and a reward, on their own, aren't enough for a new habit to last. Only when your brain starts expecting the reward--craving the endorphins or sense of accomplishment--will it become automatic to lace up your jogging shoes each morning. The cue, in addition to triggering a routine, must also trigger a craving for the reward to come.

The cooperation of NASCAR - or any other system, it turns out - persists only when everyone believes he has the opportunity to win.

The Golden Rule of Habit Change: You can't extinguish a bad habit, you can only change it.

Change might not be fast and it isn't always easy. But with time and effort, almost any habit can be reshaped.

There’s something about it that makes other good habits easier.

A movement starts because of the social habits of friendship and the strong ties between close acquaintances. It grows because of the habits of a community, and the weak ties that hold neighborhoods and clans together. And it endures because a movement's leaders give participants new habits that create a fresh sense of identity and a feeling of ownership.

Cravings are what drive habits. And figuring out how to spark a craving makes creating a new habit easier.

The problem is that your brain can't tell the difference between bad and good habits, and so if you have a bad one, it's always lurking there, waiting for the right cues and rewards.