I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.

I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.

Never write more than two pages on any subject.

When people aren't having any fun, they seldom produce good work. Kill the grimness with laughter. Encourage exuberance. Get rid of sad dogs that spread gloom.

Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I have come to the conclusion that the top man has one principle responsibility: to provide an atmosphere in which creative mavericks can do useful work.

Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.

While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring into their homes.