I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.

Be more ambitious. Don't bunt. When you get a job to do a story or an ad, try and hit the ball out of the park every time

The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising

The consumer isn't a moron; she is your wife.

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.

Study the methods of your competitors and do the exact opposite.

Readers travel so fast they don't stop to decipher the meaning of obscure headlines.