While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring into their homes.

Headlines can be strengthend by the inclusion of emotional words like darling, love, fear, proud, friend and baby.

The worst fault a salesman can commit is to be a bore...... Pretend to be vastly interested in any subject the prospects shows an interest in.

In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers as you had cows?

If you always hire people who are bigger than you are, we shall become a company of giants

As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard. When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bicycles, chopping down posters at the dark of the moon. How many juries will convict us when we are caught in these acts of beneficent citizenship?

Nobody should be allowed to create general advertising until he has served his apprenticeship in direct-response