While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring into their homes.

I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big ideas

Creativity needs discipline and freedom.

Our business is infested with idiots who try to impress by using pretentious jargon.

Many of the greatest creations of man have been inspired by the desire to make money...If Oxford undergraduates were paid for their work, I would have performed miracles of scholarship and become Regius Professor of Modern History.

Most agencies run scared, most of the time. . . .Frightened people are powerless to produce good advertising. . . . If I were aclient, I would do everything in my power to emancipate my agencies from fear, even to the extent of giving them long-term contracts.

Creativity Is a fancy word for the work we have to do by Friday.