Ninety-nine percent of advertising doesn't sell much of anything.

I can't stand callow amateurs who aren't sufficiently interested in the craft of advertising to assume the posture of students.

The mission of a great school is not to cram you with facts so that you can regurgitate them...This gives many boys such a distaste for learning that they never read another book as long as they live. No, the mission is to inspire you with a taste for scholarship - a taste which will last you all your life.

Advertising reflects the mores of society, but it does not influence them.

Tell the truth, but make the truth fascinating.

Making the logo twice the size is often a good thing to do, because most advertisements are deficient in brand identification. Showing the clients' faces is also a better stratagem than it may sound, because the public is more interested in personalities than in corporations. Some clients can be projected as human symbols of their own products.

Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work.