Ninety-nine percent of advertising doesn't sell much of anything.

You cannot bore people into buying your product - you can only interest them in buying it.

We exist to build the business of our clients. The recommendations we make to them should be the recommendations we would make if we owned their companies, without regard to our own short-term interest. This earns their respect, which is the greatest asset we can have.

The line between pride in our work and neurotic obstinacy is a narrow one. We make our recommendations clear. But we do not grudge our clients the right to the final say. It is their money.

The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.