In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers as you had cows?
David OgilvyConsumers don't think how they feel. They don't say what they think and they don't do what they say.
David OgilvyThe majority of business men are not capable of an original thought, simply because they cannot escape the tyranny of reason.
David OgilvyAgencies which frequently work nights and weekends are more stimulating, more successful - and more profitable.
David Ogilvy