If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
David OgilvyA consumer is not a moron. She's your wife. Don't insult her intelligence, and don't shock her.
David OgilvyDavid Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.
David Ogilvy