I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

Every ad is an investment in the long-term image of a brand.

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.

On the average, five times as many people read the headlines as read the body copy.

Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.

Readers travel so fast they don't stop to decipher the meaning of obscure headlines.