Supposing you've got an acute appendicitis. You've got to be operated on tonight. Would you like to have a surgeon who's read some books of anatomy and knows how to do that operation - or would you prefer to have a surgeon who refused to read all books about anatomy and relied on his own instinct?
David OgilvyIt strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye.
David OgilvyConsumers don't think how they feel. They don't say what they think and they don't do what they say.
David OgilvyThe pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.
David Ogilvy