Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.

It has taken more than a hundred scientists two years to find out how to make the product in question; I have been given thirty days to create its personality and plan its launching. If I do my job well, I shall contribute as much as the hundred scientists to the success of this product.

Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.

The best idea is the simplest.

David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.

Creativity Is a fancy word for the work we have to do by Friday.

The advertisers who believe in the selling power of jingles have never had to sell anything.