Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.

Leaders grasp nettles.

I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.

If you can’t advertise yourself, what hope do you have of advertising anything else?

What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They are seldom the same.

It has taken more than a hundred scientists two years to find out how to make the product in question; I have been given thirty days to create its personality and plan its launching. If I do my job well, I shall contribute as much as the hundred scientists to the success of this product.

The more informative your advertising, the more persuasive it will be. Before people making a buying decision, they have many questions. For example, why they should buy from you, why your product is better than other similar products, why they should trust you, and why they should buy it now, etc.