Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.

It is the inescapable duty of management to fire incompetent people.

Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.

The only marketers who know what the hell they're doing are those who have worked in sales

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

Ninety-nine percent of advertising doesn't sell much of anything.