Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.

The advertisers who believe in the selling power of jingles have never had to sell anything.

A consumer is not a moron. She's your wife. Don't insult her intelligence, and don't shock her.

Try and inject into every commercial you make a touch of singularity; a bird that will hook on to the consumers mind

Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write.

It's the lack of ambition that cripples most people, and makes them so pedestrian in the advertising/creative business

Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.