Never stop testing, and your advertising will never stop improving. Testing was used in advertising decades ago. The internet has made testing so easy that every online marketer can use it to improve advertising results. Google content experiment is a free tool for you to do split testing.

Write the way you talk. Naturally.

Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.

My motto has always been: Only first class business and that in a first class way

Compete with the immortals

Be more ambitious. Don't bunt. When you get a job to do a story or an ad, try and hit the ball out of the park every time

While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring into their homes.