If you want to be interesting, be interested.

There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines… The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.

If you, my fellow copywriters or art directors, want to win the award, devote your genius to making the cash register ring.

There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.

If you want ACTION, don’t write. Go and tell the guy what you want.

Tell the truth, but make the truth fascinating.

Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues.