The success of a meeting often depends on having the right documents - proofs, artwork, schedules, research charts, etc. - present at the start of the meeting. All too often we arrive like plumbers, leaving our tools behind.

Agencies which frequently work nights and weekends are more stimulating, more successful - and more profitable.

It is the inescapable duty of management to fire incompetent people.

You make the best products you can, and you grow as fast as you deserve to.

Training should not be confined to trainees. It should be a continuous process, and should include the entire professional staff of the agency. The more our people learn, the more useful they can be to our clients.

Compete with the immortals

Great hospitals do two things. They look after patients, and they teach young doctors. We look after clients, and we teach young advertising people.