As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard. When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bicycles, chopping down posters at the dark of the moon. How many juries will convict us when we are caught in these acts of beneficent citizenship?

Nobody ever arrives at a very big idea through a conscious, rational thought process. It comes from your unconscious.

Don't bunt. Aim out of the ball park. Aim for the company of immortals.

The only marketers who know what the hell they're doing are those who have worked in sales

We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else.

I admire people with gentle manners who treat other people as human beings.

What you say in advertising is more important than how you say it.