Most people love animals, and most people love to laugh. Combining the two makes both resonate deeper.
Elayne BooslerThere's only one difference between Jews and Catholics. Jews are born with guilt, and Catholics have to go to school to learn it.
Elayne BooslerPeople want sex education out of the schools. They believe sex education causes promiscuity. Hey, I took algebra, but I never do math.
Elayne BooslerMany animal rescue organizations hit with a hard-core, heartbreaking message. Their videos and stories can become difficult for average people to watch. By taking a more positive, heartwarming approach to animal rescue, I've been able to engage people and keep them engaged for years. Instead of selling the agony and misery - and sadly, there is no shortage of that - I start with the happy endings. I work backwards so the first message they get is joy and success due to their involvement. Opening the mind with humor and joy gets the rescue message in that much deeper.
Elayne Boosler