I have no understanding as to why you wouldn't try to make what you're passionate about work for you.

From age 16, I lived and breathed wine. I read every magazine and book about wine.

It's about stories. If I can tell the story to America, whether it's Riesling or a boxer from Harlem, it will sell. I know on my gravestone it's going to be, 'Storyteller.'

It's very logical: There is proven ROI in doing whatever you can to turn your customers into advocates for your brand or business. The way to create advocates is to offer superior customer service.

Google gives preference to its own products, so having a Google+ account influences your search rankings.

Legacy is greater than currency.

No matter who you are or what kind of company or organization you work for, your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase.