I want to own the New York Jets, that's what I want. And I absolutely believe I am going to own the Jets.

Jabs are the lightweight pieces of content that benefit your customers by making them laugh, snicker, ponder, play a game, feel appreciated, or escape; right hooks are calls to action that benefit your businesses.

Through EdgeRank, Facebook weighs likes, comments, and shares, but it currently does not give greater weight to click-throughs or any other action that leads to sales.

No matter what you do, your job is to tell your story.

Ignoring platforms that have gained critical mass is a great way to look slow and out-of-touch. Do not cling to nostalgia. Do not put your principles above the reality of the market. Do not be a snob.

There is no sale without the story; no knockout without the setup.

I think the acquisition of consumers might be on the verge of being mapped. The battlefield is going to be retention and lifetime value.