Never ever waver. Be on record. Don't be on the wrong side of history.

If you're not putting out relevant content in relevant places, you don't exist.

Now, if you truly understand how marketing works today, you know there is no individual six-month campaign; there's only the 365-day campaign, during which you produce new content daily.

If there's a problem, we at Wine Library never tell ourselves that once we handle this issue, we'll never have to deal with the person again. We talk to every single person as though we're going to wind up sitting next to that person at his or her mother's house that night for dinner.

When people are using their devices, it's probable that almost half are networking on social media.

It's still so rare for anyone to be personally acknowledged by a brand that the impact of such a simple, polite gesture on a customer's buying habits could be huge.

Give, give, give, give… Ask.