Focus on your strengths, not your weaknesses.

When I hear people debate the ROI of social media? It makes me remember why so many business fail. Most businesses are not playing the marathon. They're playing the sprint. They're not worried about lifetime value and retention. They're worried about short-term goals.

I think of customer service as an offense and not a defense

I genuinely believe that any business can create a competitive advantage through giving outstanding customer care.

If you do not care about your end user immensely, especially in the next few years, your brand will die.

Too many companies think they want to do a video blog to sell merchandise, but if you turn your site into QVC, you lose. I have an audience that trusts me. It's about building a global brand - not selling four more bottles of Pinot Grigio.

The chef that grew up with the grandma who cooks tends to always beat the chef that went to the culinary institute. It's in the blood.