I am aware of the talent I was gifted and had to execute against it. It is just being very self aware and betting on your best strength.
Gary VaynerchukDo you know how many companies have wanted me to do an energy drink for them because I named my book 'Crush It!'? It might be fun one day, but right now I think it would undermine the personal brand I've built.
Gary VaynerchukGoogle gives preference to its own products, so having a Google+ account influences your search rankings.
Gary Vaynerchuk