Winelibrary.tv was about building personal brand equity. It was a business move. Now, it was totally surrounded by a passion for wine, but I very much gave a lot of thought to doing a sports-video blog instead.

What you do after you create your content is what truly counts.

If you know exactly what you want to be, you need to spend as much time as possible with people who are actually that already.

Do what makes you happy. Keep it simple. Do the research. Work hard. Look ahead.

It scares the living crap out of me how good wine is at ten dollars.

It's not how many followers you have, it's how many care. It's not width, it's depth. It's not how many impressions you get, it's how much attention you get.

It's important to build a personal brand because it's the only thing you're going to have. Your reputation online, and in the new business world is pretty much the game, so you've got to be a good person. You can't hide anything, and more importantly, you've got to be out there at some level.