Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.

Our history is based on extending the brand to categories within the guardrails of Starbucks.

Be bold, but be fair. Don't give in. If others around you have integrity, too, you can prevail

Hiring people is an art, not a science, and resumes can't tell you whether someone will fit into a company's culture.

I'm optimistic about the country; I'm optimistic about the American people.

At its core, I believe leadership is about instilling confidence in others.

I could've just walked away but I never could have forgiven myself to allow Starbucks to drift into mediocrity or not be relevant. I just couldn't be a bystander.