Starbucks trying to build a different kind of company around the balance of profitably and benevolence. A social conscience. And that isn't a program it has to be a way of life.

I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.

Our history is based on extending the brand to categories within the guardrails of Starbucks.

My passion. My commitment. This is the most important thing in my life other than my family.

I think if you're an entrepreneur, you've got to dream big - and then dream bigger.

Customers have different need states and life experiences.

Don't be threatened by people smarter than you.