One of the things about leadership is that you cannot be a moderate, balanced, thoughtful, careful articulator of policy. You've got to be on the lunatic fringe.

Strategy means making clear-cut choices about how to compete.

One of the ways we'll know that Work-Out has been successful is that my style of leadership will no longer be tolerated in this company.

Set stretch goals. Don't ever settle for mediocrity. The key to stretch is to reach for more than you think is possible. Don't sell yourself short by thinking that you'll fail.

Don't make the process harder than it is.

Does coaching work? Yes. Good coaches provide a truly important service. They tell you the truth when no one else will.

Trust is enormously powerful in a corporation. People won't do their best unless they believe they'll be treated fairly. The only way I know how to create that kind of trust is by laying out your values and then walking the talk. You've got to do what you say you'll do, consistently, over time.