In order to lead a country or a company, you've got to get everybody on the same page and you've got to be able to have a vision of where you're going. America can't have a vision of health care for everybody, green economy, regulations - can't have a bunch of piece - meal activities. It's got to have a vision.

We bring together the best ideas - turning the meetings of our top managers into intellectual orgies.

Stretch targets energize. We have found that by reaching for what appears to be the impossible, we often actually do the impossible; and even when we don't quite make it, we inevitably wind up doing much better than we would have done.

We have the brand, and we have the fulfillment capability. Now we had to get the Net, and that's the easiest part of the game.

Management is all about managing in the short term, while developing the plans for the long term.

If we get the right people in the right job we've won the game.

Set stretch goals. Don't ever settle for mediocrity. The key to stretch is to reach for more than you think is possible. Don't sell yourself short by thinking that you'll fail.