In retailing, the formula happens to be a basic liking for human beings, plus integrity, plus industry, plus the ability to see the other fellow's point of view.
James Cash PenneyI was long brought up to think that it was nothing short of a crime to miss a sale.
James Cash PenneySalesmanship, too, is an art; the perfection of its technique requires study and practice.
James Cash PenneyI cannot remember a time when the Golden Rule was not my motto and precept, the torch that guided my footsteps.
James Cash Penney