The problem with the bronco is to get on and stay on. This is the problem with the Golden Rule-to understand and apply
James Cash PenneyA merchant who approaches business with the idea of serving the public well has nothing to fear from the competition.
James Cash PenneyNo matter what his position or experience in life, there is in everyone more latent than developed ability; far more unused than used power.
James Cash PenneyThe best of merchandise will go back to the shelf unless handled by a conscientious, tactful salesman.
James Cash Penney