A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition.
James Cash PenneyIn setting up a business under the name and meaning of the Golden Rule, I was publicly binding myself, in my business relations, to a principle which had been a real and intimate part of my family upbringing. Our idea was to make money and build business through serving the community with fair dealing and honest value.
James Cash PenneyWe can serve our customers well only if our buying jobs are right. You cannot sell if you haven't ordered wanted goods into your store.
James Cash PenneyI cannot remember a time when the Golden Rule was not my motto and precept, the torch that guided my footsteps.
James Cash Penney