It is the service we are not obliged to give that people value most.

There's no better friend to any merchant than a fair competitor.

Success cannot come from standstill men. Methods change and men must change with them.

No man can climb the ladder of success without first placing his foot on the bottom rung.

Selling is our No. 1 job. Never get away from selling a lot of merchandise personally. The more you sell the more you learn

A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition.

In setting up a business under the name and meaning of the Golden Rule, I was publicly binding myself, in my business relations, to a principle which had been a real and intimate part of my family upbringing. Our idea was to make money and build business through serving the community with fair dealing and honest value.